Camozzi Automation has published its new technical catalogue in a brand-new format producing eight individual, product-specific publications allowing customers to search for products more effectively.
The new set of product-specific catalogues replaces the company’s previous all-encompassing document, where different product ranges and services were all covered within one large volume. This system gives the customers the opportunity to select a particular catalogue for the products they are looking for.
Camozzi’s UK Marketing Manager, Lee Hargrave said:
“Our customer base has expanded, and our product range has diversified significantly over the last few years, a fact that was reflected by our company name change to Camozzi Automation 12 months ago."
“As a result, we are now talking to customers in many different sectors and it makes more sense from both a practical and environmental perspective, to produce a series of individual publications relating to specific fields, rather than giving every customer a comprehensive catalogue, much of which might not be relevant to their particular market.”
“The new format means that whilst many of our long-standing customers will still receive the complete box set containing a copy of every individual catalogue, others with more specialist and niche requirements will only need maybe one or two catalogues to obtain the information they need.”
