Comtec supports rapid expansion at leading Europea...

One of Europe’s leading independent digital learning companies, Sponge UK, has maximised its growth with the support of innovative language experts, Comtec Translations.

Working with an increasing number of global clients, many of them household names like Tesco, GlaxoSmithKline, the United Nations and Toyota, Sponge UK delivers improved workplace performance, using advanced technologies and creative learning programmes. 

To support their expansion, they reached out to find a language partner, Comtec Translations, who had the same standards and values as them in supporting large organisations who need to engage their global workforce.

By working closely together, Comtec has supported Sponge UK in integrating high quality translation and localisation into their tailored learning service offering.

Louise Pasterfield, Managing Director for Sponge UK explains: “Our relationship with Comtec began about four years ago. Over that period they have helped us to reach learners all across the world.

“Sponge currently operates in more than 50 languages across as many countries, but our global reach is always expanding as we work with new organisations in new geographies. If our clients need a service in a particular territory, it’s our job to deliver that. And with Comtec able to translate in over 200 languages, there’s really nowhere in the world we can’t operate in.

“It’s about more than translation though, it’s about understanding the needs of the forward-thinking businesses we are working with and supporting us in pushing the boundaries of what is possible with workplace learning.”

Comtec supports Sponge UK with a wide range of translation and localisation services for its custom-made digital learning services. This includes everything from e-learning modules to interactive videos, virtual reality, motion graphics, games, leader boards, audio scripts and voiceovers.

They have worked hand-in-hand to deliver efficient localisations, whilst not compromising on quality, having developed a translation memory for individual Sponge UK clients. This innovative software recognises and records any changes made to content across multiple languages, ensuring that future translations are always consistent in terms of both style and terminology, and use the appropriate language and cultural adaptations. 

One award winning campaign on which Sponge UK drew on the expertise of Comtec was the Learning Leap programme undertaken for Tesco. The campaign was designed to get thousands of Tesco employees across 11 countries up to speed on a particular set of rules and regulations in a matter of weeks. 

Louise explains: “It was a complex programme with e-learning modules, a communications campaign, refresher learning and an interactive leader board. Plus, there was the added pressure of delivering the programme in a very short time frame. 

“Comtec helped to make the whole process seamless. This included things like extracting text from a variety of complex documents, creating easy to review documents for Tesco and using an easy to follow clear process. It proved highly successful and has become a flagship programme at Tesco, repeated year on year.

“Our focus is on helping our clients maximise their productivity through inspired digital learning and this often means being able to engage with employees around the world. We are working with many more clients that operate globally so high quality localisation is vital. Our ambition is to be a world leader in learning technologies innovation and Comtec is playing an important role in helping us achieve that.” 

Sophie Howe, managing director at Comtec Translations, adds: “Employing the services of a qualified, experienced localisation expert such as Comtec enables our clients to successfully meet the brief of their international clients.

“Our efficient project management process has been designed to ensure the perfect balance between a centrally managed project, drawing on the expertise of a team of linguists, and input from colleagues in the local markets. What’s more, our ability to work in any file format and offer a range of review tools free of charge to facilitate the local market review process, ensures that reviewers can provide feedback quickly and easily.

“We have been delighted to have the opportunity to support such a rapidly growing organisation as Sponge UK. As a language service provider which has also experienced rapid growth, we understand the needs of other fast-moving, high growth companies. We respond quickly to changing requirements, communication styles, mediums and channels, with our technical expertise and flexible service allowing our clients in turn to respond to their client’s requirements without delay.

“Working with Sponge UK is very rewarding as we know that we are contributing to the success of campaigns for so many market leading global brands and we look forward to a long-term partnership as they further expand their reach.”

Comtec Translations has more than 30 years’ experience delivering translation services for clients across all sectors in more than 200 languages.

Comtec is one of the first translation companies in the UK to hold both the new ISO 9001:2015 quality certification and the ISO 17100:2015 translation standard. It is Cyber Essentials certified, giving clients peace of mind that fundamental defences against cyber-attacks are in place.

For further details on Sponge UK and the digital learning services which they offer please visitwww.spongeuk.com. 

For further details on the services available from Comtec Translations please call 01926 335681 or visitwww.comtectranslations.co.uk.