N SMITH'S CUSTOMER STANDS OUT AGAINST COMPETITION WITH STRIKING, CURVED CARTON
A company working in the health and nutrition sector approached N. Smith wanting to update their packaging for a line of weight loss drink sachets. An important aspect of the brief was for the carton to have curved sides – the customer wanted to compliment the current artwork and stand out from the competition.
The carton was designed in 400-micron carton board. This material was chosen as it is lightweight yet sturdy, can be manipulated into curves and lithographically printed with a high-quality finish.
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