Aston University Careers+Placements are delighted to invite you to a branding workshop, for any business interested in attracting and hiring the best student and graduate talent.
Wednesday 21st September 17:30 Â 19:00
Wright Lecture Theatre, Aston University
This event is free to attend, refreshments provided.
In the changing and competitive global professional landscape, how can businesses leverage their brand to appeal to the top talent, particularly the millennial workforce?
In this workshop, led by experts from the Marketing Group at Aston Business School, Dr Keith Glanfield and Dr Laura Chamberlain aim to answer exactly this question.
Passing on the latest academic insights into the importance of brand sustainability; critical for driving higher levels of consideration, recommendation and trust  including new employees. Simply put, a reputable brand equals a trusted employer.
The session will explore what students and graduates are really looking for in an employer, what attracts them to apply and what will make them stay. In an age overwhelmed with information, employers should consider the Âdemystifying process needed in order to quickly present themselves and their values to prospective employees.
No matter the size of your business or the sector, developing a strong brand on campus is one way to ensure you attract the attention of bright new talent. Working in collaboration with universities can be the best way to achieve this, and there are plenty of activities to get involved with.
We very much look forward to welcoming you; to book onto the workshop please register via the following link: https://www.eventbrite.co.uk/e/employer-branding-workshop-how-to-improve-your-brand-on-campus-tickets-27570136019
Dr Keith Glanfield
Keith is a Lecturer and Senior FME Fellow, joining the Marketing Group at Aston Business School in 2010 having secured a prestigious Foundation for Management Education / ESRC Fellowship awarded to fund KeithÂs transition into academia from a 20 year commercial career in industry.
Awarded a Phd in identity and strategic brand management in 2013, KeithÂs research interests focus on how to transform and optimise an organisationÂs brands to improve organisational performance, sustainability and stakeholder satisfaction. Researching with organisations such as John Lewis and Waitrose, KeithÂs research also investigates the influence of co-operative and mutual business models on stakeholder cohesion, brand community development, front-line employee performance and the co-creation of services between customers and service employees.
Dr. Laura Chamberlain
Laura is a Lecturer in the Customer Experience and Consumer Behaviour at Aston University Business School. Laura has worked in Higher Education for over ten years and over this time has been the recipient of, and nominated for, numerous awards based on teaching quality and student engagement. Laura is particularly interested in the student experience with a focus on employability. LauraÂs academic research and consulting work is broadly located within the psychological tradition, containing aspects of the social, cognitive, and neuroscientific approaches, with a focus on consumers and the customer experience.
Benefits of attending
- Attendees will learn about the importance of a sustainable brand and its relevance to attracting the best talent
- Learn about how to attract Âmillennials  what do they look for in employment?
- Attendees will leave understanding what Aston C+P can offer to improve employer brand awareness on campus, and engage with new talent in a targeted way
- Access to the latest academic insights, a chance to network with experts from Aston Business School
- An opportunity to mingle with like-minded professionals and expand professional networkÂ
